As a Content Marketing Manager, you will own Adit’s content strategy across multiple channels, with a strong focus on B2B SaaS, Healthcare Technology, Dental, and Practice Management.
You will work closely with the CMO, Product Marketing, Sales, SEO, Design, and Product teams to translate complex SaaS and healthcare concepts into compelling, useful, and conversion-focused content.
Job Requirement
5-7 years in content marketing or copywriting
Strong writing portfolio across blog, email, social, and web
Comfortable working from SEO briefs and content calendars
Experience with a CMS (WordPress, Webflow, or similar)
Expectations
Own the content calendar and publishing cadence for assigned channels to keep output consistent and on schedule
Write and edit high-quality copy aligned to brand voice, spanning emails, blogs, thought leadership, articles, testimonials, and more
Collaborate with the design team to maximize content performance through strong visual-copy pairing
Repurpose long-form content into multiple formats across channels to extend reach and value
Track content performance and iterate based on engagement data to continuously improve results
Manage freelance writers or contributors where needed to scale content output
Ensure all published content meets brand and editorial standards before it goes live
Partner with the Organic Marketing and paid marketing teams on keyword-driven briefs to align messaging
Support campaign launches with timely content deliverables to keep launches on track
Maintain an organized content archive and style guide for consistency across the team
Understand the basics of campaign analytics to inform smarter content decisions
